APPLIED MATHEMATICS FOR CITIES
Urban Equations Lab applies advanced mathematics, geospatial intelligence, and economic modeling to real-world challenge; transforming urban planning, economic development, and master plans into high-precision strategies.
Bridging Theory and Reality - Predicting the Future of Cities Before It Happens.
capabilities.
We don’t guess:
we model.
We don’t follow trends:
we predict them.We don’t use static plans:
we use adaptive intelligence.
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Cities and regions compete for talent, business, and investment. Our quant-driven market analysis ensures assets are positioned for economic resilience, demand shifts, and long-term value.
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Traditional master plans focus on what gets built. We focus on why, when, and for whom. Our scenario-based modeling quantifies market shifts, ensuring projects align with future demand, not past trends
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We model how policy, investment, and mobility shape cities over time. Using geospatial simulations and agent-based modeling, we test outcomes before a single dollar is spent.
why we exist.
Most planning and development decisions rely on assumptions. We quantify reality:
Academic Precision, Real-World Application:
Our team includes mathematicians, economists, and urban strategists applying quant-driven insights to urban challenges.
Beyond Traditional Planning:
We use predictive analytics, scenario modeling, and real-time urban intelligence to future-proof investments.
The Perceptive Connection:
As part of Perceptive Companies, we bring multi-sector intelligence—not just urban planning, but investment, market dynamics, and behavioral science.
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As Chief Strategist - Urban Systems Intelligence, Matt leads the fusion of data-driven insights, systems analysis, and spatial design.
By drawing upon a background in architecture, planning, and research, he works with our team to uncover hidden patterns in cities, and create future-ready strategies that shape intelligent, adaptive urban environments. Bridging the gap between mathematical theory and practical design, he helps turn complex systems into actionable, sustainable plans for cities of tomorrow.
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Scott Gassen, Founder and Executive Director of Perceptive Companies which includes Urban Equations Lab.
Scott leads interdisciplinary teams that apply advanced predictive techniques to uncover hidden potential in real estate. His expertise is trusted by clients who value the power of historical context, deep insights, and strategies that deliver both immediate and future value. Scott continues to shape the future of real estate. His precision-driven approach, backed by sophisticated modeling, allows him to distill complex data into clear, actionable strategies; empowering clients to make confident decisions that consistently deliver exceptional returns.
